Influencer Marketing has been a big wave for a while and it will continue to rise. 94% of the brands preferred Instagram for their campaigns, followed by Facebook and YouTube Advertising. Currently, up to 15% of digital media investments are going into influencers as of 2019 in India alone. How to select influencers? This is purely based on Budget v/s Deliverables. In some cases, Influencers do agree to Barter Collaborations. This would be purely be if in case they found more value added to them if they realised their association with a brand is worth more than what they charge.