SEARCH ENGINE OPTIMIZATION is the process of improving the visibility of a website on organic search engine result pages, by incorporating search engine friendlyelements into a website. According to Google if your website is not first three pages of Google SERP then it doesn’t exist for users. Research have shown that a user doesn’t go beyond 3rd page of SERP to look for the result they are searching for, after that they will start new search and millions of websites will not even get a chance to offer their services. We believe SEO is very important for every brand from a long term sustainable growth perspective.